Kudos to Nike for recognizing the importance of Colin Kaepernick’s protest — but see the reactions at the bottom of this post

I totally stand behind the Black Lives Matter protest begun by Colin Kaepernick. It’s the essence of a silent Gandhi-like, non-harmful but visible objection to generations of mistreatment (what an understatement) of people based solely on their skin color. Those who object are ignoring the amazing and admirable fact that this persistent action at great personal cost shows absolute faith in our country and its willingness to do what’s right.

This approach is the essence of respect for the US, its laws, and its people of good will. It also — and for me, this is so obvious that it hurts — says nothing against our troops.

The protestors merely seek long-delayed justice from the land they love. The depth of reaction merely emphasizes both well-selected the method of approach was and the reluctance of many in our society to admit that this protest is needed and essential.

Here’s the Nike ad that is producing a ruckus:

https://hypebeast.com/2018/9/colin-kaepernick-narrates-nike-dream-crazy-video

https://m.dailykos.com/stories/2018/9/3/1793026/-Nike-s-choice-of-Colin-Kapernick-as-the-face-of-its-Just-to-it-campaign-is-insanely-significant?detail=emaildkre

Nike’s choice of Colin Kaepernick as the face of its ‘Just Do It’ campaign is insanely significant

So Nike decided to make Colin Kaepernick the face of its 30th anniversary ‘Just Do It’ campaign. This is about as significant a thing as has happened, the biggest sign of a true sea change in our society.  First, let’s understand that Nike does not have a conscience. It is a business first and foremost. And that business is to sell shoes and clothing to people starting somewhere around twelve and stretching into at least the mid to late thirties.  They have no desire to support Kaepernick no matter what they say.  If it was in their best interests they would ban his image from everything they do without a thought.  Nike spends an enormous amount of human hours and tens of millions of dollars researching their ‘Just Do It’ campaigns.  The 30th anniversary is probably the most important so far.

And they make Kaepernick the face of their campaign.  They believe the people who buy their shoes support Kaepernick, respect him, want to be like him. Think about that — a man who has been decried publicly by the President of the United States, blackballed by his employers, almost wiped clean of mention from the network that reports on sports.  He has challenged the existential existence of the most popular sport in America based on his convictions about a more just America.  Any yet Nike believes he should be the face of their company in their most important advertising campaign because the people who buy sneakers want to be like him.

I have never been so certain the young vote will come out this year if we give them something to vote for.

https://thehill.com/blogs/blog-briefing-room/news/406872-texas-farm-bureau-stopping-employees-from-wearing-nike-apparel?amp

Texas Farm Bureau stopping employees from wearing Nike apparel to work

Texas Farm Bureau stopping employees from wearing Nike apparel to work

The Texas Farm Bureau, the largest farm organization in Texas, told employees they are not permitted to wear Nike gear while working.

A spokesman for the bureau, Gene Hall, said in an email to employees obtained by KWTX on Friday that the company made the decision in efforts to avoid controversy.

“There is a wide range of viewpoints on the Nike controversy,” the email read. “Texas Farm Bureau and Affiliated Companies employees are asked to not wear Nike branded apparel while representing the companies.”

“We are choosing to remove our companies from this controversy by discontinuing the use of Nike branded apparel for business purposes,” the email continued. “The attire you choose on your own time is a personal matter.”

The Texas Farm Bureau represents the interests of agricultural producers and rural communities across the southern state as the “Voice of Texas Agriculture,” according to its website.

The move comes weeks after Nike unveiled its new ad campaign featuring Colin Kaepernick, who was the first NFL player to kneel during the national anthem to protest racial inequality.

Nike’s decision to feature Kaepernick prompted a whirlwind of criticism from President Trump and his base, who slammed the move as being unpatriotic.

The deal also prompted a number of other institutions to say they would stop purchasing Nike products in protest of the brand’s ad campaign.

small private college in Missouri said it would end its use of uniforms displaying the Nike logo and a store in Colorado said it would remove all Nike merchandise following the move.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s