This is an article I’d normally expect to see in Forbes. No doubt that the iPhone 12 Mini is not selling at the rate that Apple expected, but it HAS sold. I bought one and have friends who are also very happy with theirs. Perhaps Yang is right. But I think discontinuation would be a shame.
The iPhone 12 Mini May Not Be Long for This World
Folks with tiny hands have been clamoring for a smaller smartphone for years, and in 2020, Apple finally delivered with the iPhone 12 Mini. Except it looks like Apple might stop manufacturing its littlest phone due to less-than-stellar sales.
Supply chain analyst William Yang of JP Morgan has reportedly cut production expectations for the iPhone 12 Mini by 11 million units, AppleInsider reported. Yang went on to say that Apple might even stop production entirely by the second quarter of this year. Yang also revised down his expectations for the standard iPhone 12 by 9 million units, while tweaking numbers for both the iPhone 12 Pro and Pro Max up by 2 million and 11 million units, respectively. The iPhone 11, surprisingly, also got a boost; Yang adjusted his expectations for the 2019 flagship up by 8 million units.I Love the iPhone 12 Mini, but the Battery Is Killing Me
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This seems to corroborate recent reports that there isn’t a high demand for iPhone 12 Mini. Earlier in January, Consumer Intelligence Research Partners released a report that said iPhone 12 Mini sales only accounted for 6% of total iPhone sales in October and November. Granted, the 12 Mini only went on sale in November, but then again so did the 12 Pro Max, which accounted for roughly 20% of new iPhone sales during that same period. Another recent supply chain report from Nikkei Asia noted that while the 12 Pro and 12 Pro Max were exceeding expectations and the iPhone 12 was meeting them, the 12 Mini was “sluggish.”
The 12 Mini may not be selling well, but that doesn’t necessarily spell eternal doom for fans of more compact iPhones. The iPhone 13 rumors swirling so far strongly suggest Apple will stick with the four-model lineup this year. Should the Mini line stick around, it’s possible Apple will figure out a way to cram in a bigger battery or optimize software so that small-phone fans can get the iPhone experience they want without sacrificing battery life. Barring that, there’s always the iPhone SE and any potential future upgrades to that line. So despite this news, there’s still hope, my tiny-handed friends.