Taylor Swift has remade herself again with a quietly dropped album

Taylor Swift is a skilled songwriter who’s mastered self-promotion and has a huge audience that she’s beginning to exploit for purposes other than sales. With her latest album, she simply dropped the album with no advance build-up. Whether or not you’re among her fans, this music will be everywhere. Here is a sampling of the rave reviews.

Review: ‘Folklore’ is the album Taylor Swift was born to make

https://www.usatoday.com/story/entertainment/music/2020/07/24/taylor-swift-folklore-surprise-album-review/5497066002/

Taylor Swift: Folklore review – bombastic pop makes way for emotional acuity

https://www.theguardian.com/music/2020/jul/24/taylor-swift-folklore-review-bombastic-pop-makes-way-for-emotional-acuity

Taylor Swift’s ‘Folklore’: There’s Nothing Quiet About This Songwriting Tour De Force
Folklore is indeed a deviation from the top 40 trajectory that Taylor Swift set herself upon six years ago, but there is absolutely nothing quiet about it.

https://www.billboard.com/articles/columns/pop/9423659/taylor-swift-folklore-review-first-listen

https://www.npr.org/2020/07/24/894861412/stream-taylor-swift-new-album-folklore

https://apple.news/A2fO7S7lCSq22eNGJzYZSxg

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