Taylor Swift is a skilled songwriter who’s mastered self-promotion and has a huge audience that she’s beginning to exploit for purposes other than sales. With her latest album, she simply dropped the album with no advance build-up. Whether or not you’re among her fans, this music will be everywhere. Here is a sampling of the rave reviews.
Review: ‘Folklore’ is the album Taylor Swift was born to make
Taylor Swift: Folklore review – bombastic pop makes way for emotional acuity
Taylor Swift’s ‘Folklore’: There’s Nothing Quiet About This Songwriting Tour De Force
Folklore is indeed a deviation from the top 40 trajectory that Taylor Swift set herself upon six years ago, but there is absolutely nothing quiet about it.
https://www.billboard.com/articles/columns/pop/9423659/taylor-swift-folklore-review-first-listen
https://www.npr.org/2020/07/24/894861412/stream-taylor-swift-new-album-folklore