The Super Bowl (the end of the year football competition in the United States) is only partially about sports. It’s also often when viewers see the very best (and worst) TV ads. Now that the event is well into its sixth decade, you may have forgotten (or never seen) these gems:
(1) Herding cats — Do you have an earlier source for the phrase than this?
The earliest version I've run across in a cursory Web search is: "At Group L, Stoffel oversees six first-rate programmers, a managerial challenge roughly comparable to herding cats.-- The Washington Post Magazine, June 9, 1985"
http://pawpulous.com/2017/06/29/cowboy-herding-cats-commercial-may-just-be-the-best-weve-seen/ == shown on 1/30/2000 during the Super Bowl
Cowboy herding cats commercial may just be the best we’ve seen
Usually we wouldn’t recommend watching a commercial, but this one is something special. It has cats, cowboys and cowboys valiantly attempting to herd said cats. Need we say more?
This amazing commercial opens in the Wild West, with a cute cowboy explaining that he comes from a long line of cat herders. It follows the lives of the cat herders — from being clawed in the face to coaxing cats through streams to lint rolling their clothes every night. That sounds like every day for us!
We instantly relate to the phrase “It’s as difficult as herding cats” — but where does it come from? According to Wiktionary, it may originate from a Monty Python movie in 1979, where he speculates on how difficult it would be to herd cats waiting to be sheared. Who knew?! [WRONG]
While herding cats might be difficult, believe it or not you can actually teach them tricks. According to Pet Finder, it’s very similar to the way you train dogs: treats, practice and clickers. If you want to herd them, though — well, you might want to sign up for some training from the guys in the video first!
There are so many amazing and hilarious moments in this video that you just have to see it yourself. Watch it below, and don’t forget to share it with your friends and family who will most likely love it as much as we do.
(2) Budweiser horses bowing to the missing Twin Towers — A revised version was shown to commemorate the 10th anniversary but the original ad was shown only once.
ST. LOUIS — As the 16th anniversary of the September 11th terror attacks approaches, WGN is looking back at some of the most powerful tributes to the victims over the years.
One of those tributes was an emotional ad featuring the Budweiser Clydesdales. In the ad, the horses honor the memory of the fallen with an unforgettable, breathtaking bow.
The commercial only aired one time during Super Bowl XXXVI on February 3, 2002, but many people have never forgotten it.
According to KTVI, Anheuser-Busch’s creative team came up with the concept and moved heaven and earth to make the commercial. They had to get approval from members of Congress, the advertising community and from New York Mayor Rudy Guiliani.
“We filmed in New York City,” said Bob Lachky, former executive vice president of Anheuser-Busch Global Creative. “We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city — the only film company of any sort right after 9-11. To actually come into air space with our helicopter to film the Clydesdale… the hitch coming into Battery Park and it was amazing…just amazing.”
It was amazing, especially considering how New York was a city still hurting. And yet a St. Louis-based company, touched by the pain of the worst act of terrorism on U.S. soil, took a risk to help one of our favorite cities and our nation heal.
The company’s logo is absent throughout the entire video until the very end.
Budweiser did air an updated version of the commercial on September 11, 2011, the tenth anniversary of the attacks — however the original commercial (below) has only aired one time.