Why You Should Wait For Apple’s New MacBook Air
Ewan Spence, Senior Contributor
Updated December 3: article originally posted December 2.
The holidays are coming, laptops are starting to creak, and the temptation is there to grab an upgrade for Christmas. But if you’re looking for a consumer laptop, you might want to hold off a few months for Apple’s next MacBook Air.
Update: Sunday December 3. Roman Loyola addresses one of the key questions in the MacBook Air update debate, and that is when the new MacBook Air laptops could launch.
It’s understood that Apple could have launched the M3 MacBook Air laptops alongside October’s MacBook Pro laptops, but the M3 chipset requires 3nm silicon, the same silicon stock used for the iPhone 15 Pro and 15 Pro Max. Apple has prioritised the iPhone over a consumer MacBook Air, with the less in-demand MacBook Pro laptops carrying the flag.
One factor will be the impact on iPhone sales, so expect the launch to be later rather than sooner. While Apple does not always launch upgrades to its portfolio at key events, preferring press releases and online promotional videos to do the work, other cases demand a more significant event. That was the case with the 15-inch M2 MacBook Air, which was given a prime slot at Apple’s Worldwide Developer Conference in 2023.
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With an expected launch in the first half of 2024, the need for visibility with consumers, and the ever-popular WWDC 2024 due in June, those looking for the M3 MacBook Air should mark ‘early June’ in their calendar.
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